April 30, 2003

Why people make bad decisions

Two interesting pieces recently, one by Charles Roxburgh at McKinsey and another by Jared Diamond of Guns, Germs & Steel fame.

Alot of the answers are familiar (sunk cost effect, herding instincts, special interest lobbies, tragedy of the commons, religion, ...) but seeing them all together in one place effectively dispells the myth that we're rational animals.

Posted by timo at April 30, 2003 07:49 AM | TrackBack
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