Customers at Japanese newsagents are using cameras in their mobile phones to make copies of magazine pages without paying. The BBC and Slashdot report. Given that one of the main points of taking these snaps is to share them with friends, it sounds to me like this might is a great viral marketing tool. Publishing companies should end up selling more, not fewer, magazines as a result.
Posted by timo at July 3, 2003 08:14 PM | TrackBack